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3D Rendering: Marketing an Architect’s Vision
October 31, 2017
Architecture benefits significantly from 3D rendering technology. From being able to create photo-realistic representations of interior/exterior designs to the ability to adjust architectural elements on the fly, it has certainly changed the industry’s landscape. But like any new technology, there are still plenty of ways to improve upon applications within architectural design. Here are a few simple ideas to maximize your upcoming presentations, ensuring persuasiveness and endless jaw-dropping.

Reign in the Brightness

Take it easy on brightening your renderings. Too much light can take away depth. Shadows help highlight certain parts of the design and correct lighting will realistically recreate a time of day, conveying a feeling to your viewer. Proper lighting can even direct focus to a particular part of an image. Subtly using vignettes, where darkened edges of a frame highlight a specific element, is one way to achieve this.

Endemic Settings

Exterior renderings of a house or building should be situated where they are intended to be built. Including the local species of trees, bushes, and other kinds of growth not only help the design stand out, but also give viewers a more realistic look of the potential end product. Adding all these elements can be intensive and detailed during the rendering process, but the investment will be worth the overall impact.

Go Beyond “Static” Images

If they’re still shots of the design, of course, they’re going to be static. This idea is meant to convey that 3D images can look less artificial if injected with artistry or implemented using 360º technology for panorama views. For example, photographers know how to give meaning to pictures using certain angles and lighting. Renderings are no different. This is why the practitioner executing the scenes is considered a digital artist. For interactivity, architectural 3D animation and 360º panoramas allow viewers to virtually tour the house, letting them explore your design’s every nook and cranny for better familiarization.

Infuse Personality

Creating a space should be purpose-built for the person who will use/inhabit it. Staging certain elements (artwork on canvas, potted plants, musical instruments, etc.) personalizes the space for your client. Of course, this involves and intuitive sense and getting to know your clients well enough to properly enhance their spaces without overselling them. 3D visualizations of architectural design make for compelling marketing. Our 3D design services captivate clients by breathing life into architecturally accurate models. Contact us now so we can start building those dream projects.
Jen Oloo
Jen Oloo
I've spent nearly 20 years in advertising and marketing with the last 10 in channel marketing for major brands at a local level. At SPACIALISTS, my marketing expertise complements our technology-driven 3D renderings and virtual reality experiences.

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