HotelVR By Spacialists
Brave New Virtual World: VR is Transforming the Way Customers View Architectural Spaces
November 15, 2017
Pacific Star Beverly Hills

The Power of 3D Rendering: Design, Market, and Sell Homes Fast

With 3D rendering technology, you can see a home’s design in realistic digital imagery before it is actually built. Using Virtual Reality can take that further with interactive scenes to look at it from multiple perspectives, zoom into details, and be IN the space itself. VR even allows the user to change textures, colors, and other design elements to identify which match their vision or best suit their taste. If you’re a real estate developer or agent, this technology can greatly help you sell selling properties, faster than usual. A good example of this is our client, K Pacific, who developed Pacific Star of Beverly Hills in 2016. On their site you can see the transformation from rendering to actual pictures and the likeness is amazing!

Finalize the Design Quickly

Clients won’t buy or build a house that they don’t like. So, to sell more effectively, show your clients a 3D rendering of the property design. Even better, consider using VR to let them see and choose from a variety of design possibilities. This way, they will feel they have input on finalizing the design of their home—and this could speed up the process of closing the deal. This is especially true for master-planned communities where finish selection is already a part of the process.

Market Properties Early

If you don’t have a client yet, you can use your perfectly 3D-rendered projects to start marketing your properties online. After all, more than 90% of home buyers today search online to begin their home buying process. You can use 3D rendering and VR for video walk-throughs, animation, and other marketing visuals. With stunning, realistic images, you can impress potential buyers and propel your property sales.

Sell Pre-Sale Homes Fast

Often, pre-sale homes are more affordable than properties that are ready for occupancy; and yet, many home buyers choose the latter. Clients, after all, feel more comfortable buying a property that they can actually see rather than those that they can only see in pictures. So, this is where 3D interior rendering services and virtual reality come in handy.

As mentioned, 3D renderings provide accurate, realistic representation of your project. But, at the same time, this technology allows you to highlight the best features or key selling points of your property. In turn, clients will have a view of what the actual property looks like in the best possible circumstances. This might be exactly what you need to make your pre-sale homes more appealing to your target market.

Above all, 3D rendering technology gives you the edge in a competitive real estate market. So, if you haven’t used it, now’s the time to try it out and see the benefits that come with it.

Call us, today, to know more about architectural 3D rendering technology and virtual reality experiences.

Jen Oloo
Jen Oloo
I've spent nearly 20 years in advertising and marketing with the last 10 in channel marketing for major brands at a local level. At SPACIALISTS, my marketing expertise complements our technology-driven 3D renderings and virtual reality experiences.

Leave a Reply

Your email address will not be published. Required fields are marked *